Actress Michelle Yeoh launches ground breaking road safety initiative

Globally 1.3 million people are killed on roads every year including 500 children daily.

(Reuters) – On Saturday 13th February 2016, internationally acclaimed actress and producer Michelle Yeoh becomes the face of a ground breaking road safety initiative launched by the Prudence Foundation, the community engagement arm of British insurance giant Prudential, to tackle one of the leading causes of death of young people across Asia.

The SAFE STEPS Road Safety campaign will be jointly launched by Prudence Foundation, Federation Internationale De l’Automobile and National Geographic Channel, a first-of-its-kind public service initiative to raise awareness about one of the world’s leading causes of death.

With road related crashes estimated to be the number one cause of death of 15 – 29 year old’s across Asia,the SAFE STEPS Road Safety campaign will help raise awareness and provide life saving information to tackle this issue.

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Associated Links

  • Prudential
  • Hygiene
  • Public health

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