Samsung Electronics unveils its Galaxy S8 flagship smartphone as it battles to regain the market leadership it lost to Apple after the embarrassing withdrawal of the fire-prone Note 7s.
NEW YORK, NEW YORK, UNITED STATES (MARCH 29, 2017) (REUTERS) – Samsung Electronics unveiled its Galaxy S8 flagship smartphone as it battles to regain the market leadership it lost to Apple after the embarrassing withdrawal of the fire-prone Note 7s.
Boasting some of the largest wrap-around screens ever made, the long-awaited S8 is the South Korean tech giant’s first new premium phone since the Note 7 debacle in October, which wiped out $5.48 billion of profit and helped Apple overtake Samsung as the world’s top smartphone maker in the fourth quarter.
“Samsung has a lot to prove based on what happened with Note7,” said Patrick Moorhead, president and principal analyst and Moor Insights & Strategy. “And I actually don’t know how they pulled it off. Now, we’ll have to see the price of the phone. We’ll have to see how many they could ship, and how consumers respond. But I feel like if they can bring this phone out, it’s all behind them. We spent a little bit of time about the new battery suit safety program they had, which I think was a good thing, but I think to consumers if it’s a great phone that’s going to just fade into the background.”
Two versions of the Galaxy S8, code-named Dream internally, were launched at a media event in New York on Wednesday (March 29), with 6.2-inch (15.75 cm) and 5.8-inch curved screens – the largest to date for Samsung’s premium smartphones.
The phones, which will go on sale on April 21, are slightly longer but comparable in width to their predecessors as Samsung has eliminated nearly all of the bezel borders around the face to maximize the screen surface area. The S8 features Samsung’s new artificial intelligence service, Bixby, with functions including a voice-commanded assistant system similar to Apple’s Siri.