Google launches new phones, speakers in hardware push

SAN FRANCISCO, CALIFORNIA, UNITED STATES (OCTOBER 04, 2017) (GOOGLE) – Alphabet Inc’s Google on Wednesday (October 04) unveiled the second generation of its Pixel smartphone along with new voice-enabled home speakers, redoubling its commitment to the hardware business as it competes with a surge in devices from Apple Inc and Amazon.com Inc .

The new devices, which include a Pixelbook laptop, wireless earbuds and a small GoPro-like camera, showcase Google-developed operating systems and services, notably the voice assistant. That means usage of those devices should stoke the company’s core ad sales business as buyers of the hardware use Google services like search and maps.

The Pixel 2 smartphone comes in two sizes, with comparable features, including aluminum bodies and no traditional jacks for headphones. Prices for the base model start at $649, while the high-end version starts at $849. The phones will be available October 19.

Pixelbook, priced at $999, is the first laptop powered by Google Assistant and will support Snap Inc’s Snapchat, the company said. It would be available in stores from October 31.

Google Home Mini, the new speaker, is priced at $49 in the United States and would rival Amazon.com Inc’s popular Echo Dot. It will be available by the end of the year.


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