Apple set to unveil anniversary iPhone

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A decade after then-CEO Steve Jobs unveiled the first iPhone, Apple is set to introduce a completely redesigned top-of-the-line iPhone along with two other new phones, as well as a big upgrade to the Apple Watch and a higher-definition Apple TV. Sonia Legg reports

(REUTERS / APPLE) – For many it’s hard to believe it’s only a decade since Steve Jobs unveiled the first iphone.

Apple has sold 1.2 billion handsets since then and ushered in an era of mobile computing.

But the pressure is on to make sure it lasts another 10 years.

DAVID MADDEN, MARKETS ANALYST, CMC MARKETS,

“It’s a case of saturation. In the Western world smartphones are pretty much commonplace now. This isn’t five or 10 years ago when they were moving from the old handsets into smartphones. Apple are now going to be relying on upgrades from models that were sold in the last couple of years.”

Last year Apple saw a big decline in revenue as consumers rejected the iphone 7 as being too similar to the iPhone 6.

A new high end phone – possibly called the iPhone X – is expected to be the answer.

It’ll feature an edge-to-edge display and facial recognition to unlock the screen.

But it may come at a price of at least $1,000

That could be an issue in places like China, where the likes of Samsung and Huawei are gaining market share.

25-YEAR-OLD LI MENGXING,

“I think the price is okay, I just want to see if it is worth buying. Nowadays there are many full-screen display phones.”

Much of the added costs come from more expensive parts.

CHIEF INDUSTRIAL STRAGEGIST OF MARKET RESEARCH DEPARTMENT IN CITIC SECURITIES CO LTD, CHEN YING,

“Apple’s innovations in three aspects – 3D sensing, OLED full screen display and the audio system – will certainly raise the hardware cost. I think Apple has given up certain gross margin given the price.”

Apple is also expected to reveal a new higher resolution TV – in a bid to court Hollywood – a new HomePod and an updated version of its Watch.

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