The supersized periodical spans 2000 square metres and has been erected on a hotel building.
Despite the appearance of headlines and articles, the billboard is an advertising space in the city.
“This is an advertising newspaper, not a news related paper. But we will be showing adverts through journalistic articles, through interviews or even specific news about the advertised product,” explained Monzer Nizha, General Manager of Syria’s Al-Maktab newspaper, who are behind the project.
“It gives you the space to have an advert through a journalist article that explains the product. We don’t see this in advertisement. Today, the advertiser is able to deliver useful cultural and social information about their products,” explained Nadine Al-Habar, the newspaper’s Chief Editor.
And in the event of a power cut here, the 15 million lira,( 28,000 U.S dollars), project will still light up as it’s connected to a generator.
For those wanting to promote their products on the ‘newspaper’ billboard it costs 3000 Syrian Lira, just under 6 U.S dollars per metre.