Tag Archives: Advertising

Google apologises to ad clients for YouTube content fiasco

Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.

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06Feb/17

Super Bowl ads getting too expensive – Adweek

Some companies don’t mind shelling out $5 million for a thirty second spot during the Super Bowl, but others find cheaper ways to advertise. Bobbi Rebell reports. Continue reading

07Feb/16
Cam Newton

2016 Super Bowl Sunday Sees Emerging Of Immersive Advertising And Virtual Reality Technology With Increased Live-Stream Viewers

IRVINE, Calif., Feb. 5, 2016 /PRNewswire/ — The face of brand promotion is changing for the Super Bowl and Immersive advertising with Virtual Reality technology that positions people as active users within the digital experience rather than positioning them as passive viewers – is leading the way. Continue reading

21Nov/15

Get ready for ‘product placement plus’

REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.
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