The high price of saying ‘I do’ in China

For some couples in China, money is no object when it comes to getting the perfect wedding photographs. Laura Frykberg reports.

(Reuters) – They say, money can’t buy you love…

But for these couples…

It can at least get you.. a picture perfect moment.

WEDDING PHOTOGRAPHY CUSTOMER, CHEN XUELING,

“From the woman’s point of view, this is a memento. So you dress yourself up really beautifully, and feel like you’re really important. My fiancĂ© also thinks it’s worth it, so we can have these beautiful memories for the future.”

In China, up to 25 percent of some couple’s wedding budgets..

are spent on photography.

It’s not just a domestic market either…

Capturing till death do you part…

For some in China’s growing middle class…Knows no borders.

UK WEDDING FOUNDER, JEFF LU,

“Some people just want to be in front of famous landmarks in London like Big Ben or the London Eye. Others might have lived in the UK before, so they choose a small English town like those in the Cotswolds.”

Or boundaries… Some are even stepping outside the box…

And getting snapped..underwater.

UNDERWATER WEDDING PHOTOGRAPHY CUSTOMER, XU JIAQIAN,

“It’s always been very calm, never intense, both of us have always been good to each other. If you’re always thinking about the other like this then the feelings will never fade.”

And the lucrative industry shows know sign of drying up…

In 2014, it was valued at $11.7 billion.

Proving for some saying cheese, is as – if not more – important as saying I do.


Associated Links

  • Anthropology
  • Marriage
  • Wedding

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