LONDON, ENGLAND, UNITED KINGDOM (JULY 6, 2017) (REUTERS) – Essence of Mildew? Eau de log flume? Or how about semen cologne? Perfume is getting quirkier – or so says exhibition ‘Perfume: A Sensory Journey Through Contemporary Scent’, a new show at London’s Somerset House.
According to co-curator Lizzie Ostrom, the days of wanting to smell of pleasing floral notes are long gone. Instead, some people are seeking out fragrances that evoke memories and experiences.
But it’s not just quirky fragrances on display, with some classics also being celebrated, like Calvin Klein’s CK One from 1994. The first gender neutral fragrance in the west, it’s credited with starting the so called ‘clean’ scent trend.
Garrosi claims that when a society is in financial turmoil, the public will seek out more exciting smells in order to forget their problems.