Category Archives: Finance

21Nov/15

Get ready for ‘product placement plus’

REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.
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20Oct/15

Deutsche’s $6bln ‘fat finger’ episode

(BVO) – It was the right client but the wrong amount.

Known as a ‘fat finger’ episode, a junior trader at Deutsche Bank wired $6 billion to a US hedge fund, according to the UK’s FT newspaper.
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12Oct/15

Dell buys EMC for $67 billion

(BVO) – It’s the biggest tech deal ever. Dell is buying the data storage giant EMC for about $67 billion in cash and stock. It will pay a 19 percent premium.
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22Sep/15

Volkswagen shares plunge on emissions scandal, U.S. widens probe

Volkswagen shares plunge nearly 20 percent after the German carmaker admitted it had rigged emissions tests of diesel-powered vehicles in the United States, and U.S. authorities said they would widen their probe to other automakers.

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