(BVO) – Walmart may be the world’s biggest retailer, but it’s not without rivals. So the famous discounting chain has moved pre-emptively, offering Cyber Monday deals on Black Friday – the day after Thanksgiving.
The change by such a large retailer is adding to the blurred lines with these traditional holiday shopping days which are getting pushed up sooner and sooner.
Retailmenot’s Marissa Tarleton.
SOUNDBITE: MARISSA TARLETON, CHIEF MARKETING OFFICER, RETAILMENOT.COM (ENGLISH) SAYING:
“If you just look at what’s happened over the last few days since the election, you see a tremendous amount of Black Friday and Cyber Monday momentum already starting.”
The pressure to be first to offer holidays deals first is coming from mobile shopping. In fact, Forrester Research predicts online holiday shopping will see a double digit surge exceeding $100 billion this year.
Roughly six out of ten people say they’ll be hunting down deals specifically this weekend. A majority of those shoppers on Black Friday are millennials – the fuel behind the mobile trend.
Holiday sales are expected to rise 3.6 percent this year according to the National Retail Federation and retailers cannot afford to lose out on any of it. Those sales can represent up to a fifth of the year’s total haul.